Generic lists, fake research and enough volume to annoy your entire market by lunchtime. (Sorry, we don’t do any of that.)
First meetings start coming in at week four
Sourcing, writing, sending and working the replies. You get qualified meetings on your calendar and nothing else to manage.
Three versions of the email, one per group.
Group 1 only, written per account, alongside the email.
Every reply worked the day it lands.
10+ sources checked daily and verified. Your market re-sorted every morning, into three groups.
See how the groups workFinding the right companies, verifying who to contact, getting the message into the inbox and keeping it out of spam. Every licence sits inside your number.
10+ sources checked daily and verified, so the companies reaching your buyers are ones where something has actually changed.
Four signals can fire on a company that will never buy from you. Firing is cheap. Verifying is the work.
They raised, hired a VP, or started posting sales roles.
They look like your best customers. Nothing has moved yet.
The rest of your market, kept fresh for when their turn comes.
Every email gets one test: could this have gone to four thousand other companies? If yes, it gets rewritten.
Across 25 million sends, this is what moved the needle and what did not.
Largest public study of cold email · 25M+ sends
Qualified meetings start coming in from week four. Week two is silent by design, and we would rather tell you that now.
No setup fee. No pass-throughs. No tool bills landing separately.
Run against a $9,000 quarter, with the per-meeting fee agreed before you sign. In-house figure is the 2026 median fully loaded cost of one SDR.
Sure, and some teams should.
It's worth knowing what you're taking on first. The engine runs on around 30 tools covering sourcing, enrichment, contact verification, deliverability monitoring, personalisation and sending, and the licences come to roughly $3,000 to $5,000 a month before anyone writes a line of copy. Most teams need six to eight weeks to get it all working together. The part that catches people out is deliverability, because you learn it on your own domains and one bad month can take them out of action for weeks.
Then we use yours where it makes sense.
If you've got Sales Navigator seats, a CRM you like or a sending platform already set up, we work inside them and drop ours. We go through the overlap on the call so you aren't paying twice for the same thing. The one thing we won't do is send from domains with a history we can't see, so if yours have been used for outbound before, we start on fresh ones.
Usually because it has become someone's fourth priority.
Outbound isn't complicated, it's just relentless. Lists need rebuilding, replies need answering the same day, and somebody has to read the account before writing to it. That last part is the first thing to go when the week gets busy. If yours is running well, keep it. If you can't remember when the list was last rebuilt, that's probably your answer.
Someone who matches the ICP we agreed on, has the authority to buy, and actually turned up.
If they no-show, it doesn't count and you don't pay for it. Same if they turn out to be the wrong person, or if they cancel and never rebook. We write the definition into the agreement before you sign, so there's nothing to argue about three months in.
First emails go out in week three.
Before that we're warming the sending accounts, which takes about two weeks and can't be rushed. Meetings usually start landing in week four and build through weeks five and six. Week two will look like nothing is happening, which is why we mention it now. People who skip the warm-up and start sending anyway tend to burn their domains inside a month.
Nothing gets billed on top.
Domains, mailboxes, warm-up, data credits, tool seats and onboarding all sit inside the monthly number. It's worth asking anyone you're evaluating for their all-in figure, because the usual model is a low headline price plus pass-throughs, and that can add 40 to 80% to what you actually end up paying.
You keep it.
The domains and mailboxes are bought in your name on day one, so they stay with you. Same with the lists, the reply history, the suppression file and the research we've written up on each account. If you bring someone in-house later, they can pick it all up and carry on.
One proper call at the start to go through your buyers, then around half an hour a week.
You approve the copy before anything goes out and you take the meetings. Everything in between is ours. When something genuinely needs your call, we'll bring you a recommendation alongside it so you're not starting from scratch.
A few situations, and we'd rather flag them early.
If your contract values sit under about $10,000, the numbers get tight for both of us and a self-serve or partner motion will usually reach people more cheaply. If you haven't pinned down who your best customer is yet, that's worth working out before you spend money reaching them. And if nobody on your side has room to take meetings, booking more of them won't help anyone. We'll say so on the first call if we think you're in one of these.
Thirty minutes on who actually buys from you, and an honest answer on whether we are the right fit.