We watch buying signals across your ICP every day. What fires, and how well the account fits, sorts every company into one of three tiers, and the tier decides how much human attention it gets.
Book a callIs something happening at this company right now? And is it a company you should be selling to at all? Those two answers, recomputed every morning, put every account into one of three lanes.
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Lift on reply rate from cohort selection. The largest of four variables tested across 25M+ outbound emails.
Lift from CTA framing, the smallest of the four. It is also where most teams spend their week.
Win rate when a former advocate sits on the buying committee, against the SaaS average. Across 230,000 tracked champions.
Sources · Unify, A/B analysis across 25M+ outbound emails · Champify, Impact Report 2025, 230,000 former champions across 7,000 opportunities. Published industry benchmarks, not Miles client results. Miles has no client results to publish yet.
A live signal at a company that fits. One strong signal qualifies on its own: a champion moving into a buying role, a pricing page hit, a demo request. Weaker signals like hiring velocity need a second one to agree.
What they get: 20-45 minutes of research, an email written from scratch to what happened, and a LinkedIn message sent by hand from your profile. Capped at 15-25 accounts a week.
A strong ICP fit with nothing firing yet. These are companies you genuinely want as customers, and the only thing missing is timing.
What they get: a personalised email built on what we know about the company and its segment, but not one-to-one research, and no LinkedIn. Two to five minutes each, seven to nine touches over 30 days.
Inside your total addressable market, outside the tight fit, and no signal. Not disqualified, just further away.
What they get: a clean generic email written to the segment. Two or three touches over 60 days, then left alone. No research spend, and no burning a company you might want to reach properly later.
Two things follow from this. First, a perfect-fit company with nothing happening is Tier 2 and never Tier 1, because fit tells you who might buy and the signal tells you who might buy this month.
Second, the tier is a state rather than a verdict. Every account is re-sorted each morning, so a Tier 3 company that raises on Tuesday is researched on Wednesday.
That is why we keep Tier 3 volume low. An account nobody burned is one we can approach properly the day it matters.
A 21-day-old trigger is not a trigger.
Freshness is the entire point.